We connect websites, online stores and customer systems with marketing platforms, helping teams turn customer activity into useful follow-up.
From signup forms and audience data to automated communications, we develop the connections and workflows that support your marketing. The aim is to reduce repeated administration and give your team a dependable foundation for staying in touch with customers.
Useful automation begins with an understanding of the relationship you want to build.
We work with you to identify the points where communication can help, what information is available and what should happen next. That gives each workflow a clear purpose and helps establish the timing, conditions and content it needs.
We can work alongside your marketing team, designers or agency to turn that plan into a working setup.
We work with Klaviyo for ecommerce automation and integrate other email marketing and customer platforms where the project calls for them.
Our involvement can include account setup, reviewing an existing configuration and connecting the platform with your online store, website or application. We work through the information that needs to pass between systems and how it will support the marketing you want to deliver.
The scope is shaped around your existing tools and the capabilities of the chosen platform.
Forms and customer records are an important part of the automation process.
We develop signup experiences and the connections behind them, considering the information being collected, where it belongs and how existing records should be updated. Subscription preferences and the handling of duplicate or incomplete information form part of that work.
Consistent fields and useful audience information give your team a clearer basis for segmentation and follow-up.
We help configure and develop automated communications across the customer journey.
That can include welcome and onboarding sequences, abandoned-cart follow-up, post-purchase communications and re-engagement. We work through when someone enters a flow, which conditions apply and when the communication should change or stop.
The result should be understandable for the team managing it, with room to adjust the timing, content and approach as your needs develop.
Some workflows depend on information beyond a standard platform connection.
We can track relevant activity in your website or application and pass it into the marketing platform, along with the details needed to support the flow. We define what each action means and how it relates to the customer journey.
This can support more tailored automation while keeping the connection between the customer's activity and the communication clear.
Marketing information often sits across an online store, customer database and other business tools.
We help connect those systems so that useful information can support your audiences and workflows. That includes deciding which platform manages each record, how updates are shared and what should happen when the information changes.
We can also build supporting automation where a standard connection leaves manual steps for the team.
We test forms, data connections and workflow conditions against the intended journey before activation. That includes checking what reaches the marketing platform and how it is used.
We provide a clear handover so your team understands how the setup works and where to manage it. We can then continue with refinements, new flows or changes to connected services through an agreed development scope.
Tell us which platforms you use and where the current process needs more manual attention. We will help you identify useful connections and plan an automation setup your team can work with.